Time recorders store important information and can automatically calculate things like hours worked and salaries accordingly. They also allow the manager to view which employees are arriving late, taking the longest breaks or leaving early. In short, this is a device that helps you to eradicate the wasting of time, and take action against regular offenders. The fact that employees know their timekeeping is now under scrutiny will encourage them to cut out lateness. It will lead to an increase in discipline, and make sure all employees are at their work station for their entire shift.

Although the function of all recorder is virtually identical, there are different types of recording machines on the market. From the simple clock card system to swipe card systems and biometric software, different devices will work for different companies. A small company consisting of less than 50 employees will be best served by the clock card system. Each employee carries his own specific card and clocks in every time he arrives at work and leaves the office. Repeating the procedure upon departure will ensure that the clock card prints the exact arrival and departure times thus allowing the HR manager to calculate important salary-related information.

Swipe card systems and biometric software represent a more advanced version of the simple time recorder. As the name suggests, the swipe card systems require an employee to run their card through the electrical device. The swipe card system can also double as a security system with access to the building and individual rooms limited to only those with a swipe card. The Biometric system does away with any form of cards or papers. Instead, the electronic device recognises a certain physical trait for each individual, normally a fingerprint or an eye scan. Even though the more advanced time recorders come with their own advantages, the essential function is still based around the need to increase productivity.

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Marketing automation is a way to collect information, trigger events based on that information and produce workflows to engage the human touch. It has revolutionized the way B2B companies and large purchase B2C companies structure their marketing programs. The online marketing world has made it possible collect large amounts of data about your customer’s interactions, which in return is making it difficult to manage all of this data.

Customer Interaction

An online presence no longer consists of building a website and calling it a day. In order to stay competitive you now have to get a share of your market’s web traffic. Then you need your website to act more like an amusement park then a bridge, meaning you want them to hang out for a while. Not only do you want them to hang out, you want them to be engaged and ultimately converting. In the B2B world, most sales don’t happen in an online shopping cart. They visit your site multiple times reading expert advice, downloading white papers and watching videos before they decide to engage with you. With marketing automation you can track what your customers are doing from their first click to a sale.

Automate Your Process

While your customers are hanging out at your site wouldn’t it be nice to know when a visitor checks out your pricing page? With marketing automation you have the ability to identify who’s been to your pricing page and to ping someone on your sales team. You now have a warm lead and the ability to make certain that the sales team follows up on it. Automating these processes eliminates human error and guarantees that a hard earned lead is being followed up on. You can set up triggers to notify sales, engage managers, escalate untouched leads, nurture them once they go stale, and ultimately anything that can help the sales process.

Beat the Competition

Marketing automation tools have become very powerful and can give you a competitive advantage during this adaption phase. Even companies that have adapted to this tool have not quite harnessed the full power of it. Getting your company on board now can leave your competition in the dust. Make sure you do your research and build a solid program to implement a marketing automation solution to its full capacity.

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